The Stigma Project’s “Live HIV Neutral”

The Stigma Project is an organization founded in 2012 by Chris Richey and Scott McPherson. Their mission is “to lower the HIV infection rate and neutralize the stigma associated with HIV/AIDS.” We wanted to highlight one of their great visual campaigns called “Live HIV Neutral,” which tackles some common sources of stigma surrounding HIV discussions, including the “clean” vs. “unclean” dichotomy that plagues those using dating apps and the misinformation that continues to spread about how HIV is transmitted.




What are some other situations in which you’ve encountered stigma when talking about HIV? How has it affected things like discussing condom or PrEP use with your partners? Have you ever felt ashamed to openly speak about your sexual practices because you fear getting labeled “unclean” or a “slut?”

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